Senior Manager - Marketing and Communications
ACG Global - Association for Corporate Growth
Sep 2018 - Feb 2021 (2 years 6 months +)
• Partner with Executive Vice President of Communications to develop and execute a content marketing strategy, marketing communications, and manage the corresponding editorial calendar
• Conceptualize content strategy for ACG events, new programs, leadership, and membership email communication. Built foundational support for the public policy team by creating essential materials and advocacy campaigns; and provided support to the events, membership, and sponsorship teams, fostering lead gen and executing deliverables, thus demonstrating an affinity for problem-solving and marketing communications
• Lead social media efforts, focusing on the quality of engagement over the number of posts, utilizing metrics to pivot tactically, and identifying new channels. Bolstered measurable growth, utilizing collaboration and teamwork
• Educate chapters on technology (Higher Logic, Adobe Photoshop, Google Analytics) and best practices related to email use and deliverability, including use of metric and analytical tools for conversion tracking
• Copywrite and copy edit internal and external facing communication, which includes but isn't limited to the development of emails, press releases, and social media posts
Content & Publication Manager
Bullying Prevention and Awareness Everyday
Feb 2017 - Present (4 years 1 month +)
• Chair of the Logistics Committee: designer of policies and training material; coordinator of event assignments
• Spearheaded a team of volunteers during the organization's first annual "Bullying Prevention and Awareness 365 Conference," and oversaw numerous functions throughout the event
• Planned branding material, including the production of videos and other marketing material Implemented a set of volunteer commitments and controlled the effort to recruit volunteers for events
• Devised a schedule/program for the forthcoming bullying prevention and awareness conference
• Established social media presence (Twitter, Facebook, LinkedIn, and YouTube), advancing relationships with influencers and community leaders in digital spaces • Incorporated research related to bullying prevention and awareness • Standardized organization's website, updating as needed
Online Reputation Specialist
BrandYourself
Dec 2015 - May 2018 (2 years 6 months)
• Scheduled strategic sessions with clients to develop relevant content, websites, and social media properties
• Operated customer profiles at the concierge level and brokered client upsells, encouraging them to succeed with higher tiers of service • Guided the online brand of as many as two dozen clients, screening for existing or unforeseen negative search results
• Supervised more than $100,000 in annual revenue
• Built and administered monthly reports for clients, regularly summarizing the documented campaign efforts • Implemented on-page and off-page SEO strategies, capitalizing on new industry trends
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